FINPAY Presents Its Vision for Co-Branded Solutions at Access2Finance 2026

On September 4, the FINPAY team participated in Access2Finance 2026, a conference organized by UAFIC — the Ukrainian Association of FinTech and Innovation Companies. The event brought together representatives of the financial sector, fintech companies, and businesses to discuss financial technologies, access to finance, and new opportunities for Ukrainian companies.

FINPAY was represented by Nataliia Rybalko, Chief Product Officer at FINPAY, who has more than 15 years of experience in the financial sector and over 8 years of experience in financial product development.

Co-Branded Cards as a Business Growth Tool

During her presentation, Nataliia Rybalko focused on co-branded cards and their potential for business growth.

The presentation explored how financial services can become an additional touchpoint between businesses and their customers. A co-branded card can be more than just a payment instrument — it can combine a company's brand, loyalty programs, personalized offers, and financial services within a single customer experience.

FINPAY is developing co-branded card solutions for businesses, enabling companies to create card products under their own brands and integrate financial services into their customer experience.

The presentation also covered future integration with FINPAY, the customer journey, and how co-branded solutions can be adapted to different business models.

A New Stage in FINPAY's Development

At Access2Finance 2026, the FINPAY team also shared updates on the development of the new FINPAY mobile app. The application is currently undergoing active beta testing ahead of its official launch.

The new FINPAY app is intended to become the foundation for the further development of a digital financial ecosystem combining payment services, co-branded products, and other financial capabilities for users and business partners.

At the same time, FINPAY continues to develop its technology and payment infrastructure and work on new financial solutions for businesses.

FINPAY and the Development of Ukrainian Fintech

Participation in UAFIC's Access2Finance 2026 gave FINPAY an opportunity to share its vision for the development of co-branded financial products, connect with representatives of the Ukrainian business and fintech community, and discuss potential partnership opportunities.

We thank the UAFIC team for organizing the event and all Access2Finance 2026 participants for the conversations, questions, and professional exchange.

FINPAY continues to develop financial technologies and payment solutions that help businesses create new ways to engage with their customers.